The CEO of Sprint realizes no one cares and takes a break from his boring, self absorbed commercials. For a change of pace here's a bit of creativity from the usually pretty stuffy wireless company.

Must admit - my inspiration for starting a blog is two-fold. One - I was inspired and Two - I was inspired. Been reading a pretty awesome book lately, The Cluetrain Manifesto. It's about the way the internet is changing business as we know it. I was pretty moved by their blatent disregard for the power of corporate america - it is risky, rude, and completely awesomely admirable. They talk about voices, conversation, and people being themselves. The internet gives us a place to connect, discuss, debate, and converse in our real voices.

It has become pretty freaking obvious that there is no invisible wedge between our professional lives and our real ones. Here are two interesting article about conversation and innovation in 2009...

http://www.businessweek.com/innovate/content/apr2007/id20070409_372598_page_2.htm

http://images.businessweek.com/ss/09/04/0409_most_innovative_cos/index.htm

Is this working?

Today I embark on a new journey into the blogosphere. What will this blog be about, what is the purpose, and why shoud you spend time reading it, you ask?

Goals

1. This blog exists as a forum to discuss and comment on the marketing and communications initiatives we see in our community. Big, small, whateva moves you baby.

2. We can also talk about other stuff. Things like community building, politics (easy, please), anything from architecture to pets who wear raincoats, how annoying Terry Ruggles on NBC10 is, things that are inspiring, and the prettiness of the dogwood trees on Green St.
The blog is a breathing thing that can develop in accordance with items of interest and importance that are inspiring or perplexing, what day of the week it is, you get the point.